Privacy PolicyMattsons Beds ABLast updated: April 2026
1. Introduction
Mattsons Beds AB ("we", "us", or "our") is committed to protecting the privacy of visitors to our website. This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and your rights in relation to that data.
We are a manufacturer selling business-to-business. We do not sell products directly through this website. This policy applies to all visitors to our website regardless of location, with particular attention to the rights of visitors in the EU/EEA under the General Data Protection Regulation (GDPR).
2. Who We Are (Data Controller)
Mattsons Beds AB is the data controller responsible for the personal data collected through this website.
Email: info@mattsonsbeds.com
For any questions, requests, or concerns regarding this Privacy Policy or your personal data, please contact us at the address above.
3. What Personal Data We Collect
3.1 Contact Form
When you use our contact form, we collect the following data that you provide voluntarily: first and last name, email address, country of residence, and postal/zip code. Submission of the contact form requires your active acknowledgement before data is sent to us. You are never required to complete this form.
3.2 Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies. We use the following third-party tools which may set cookies on your device:
Google Analytics 4 (GA4): An analytics service provided by Google LLC. It collects anonymised data about how visitors use our website, including pages visited, time spent on site, and general geographic location (country/region level). GA4 may transfer data to Google servers in the United States under Standard Contractual Clauses.
Meta Pixel (Facebook Pixel): A tracking tool provided by Meta Platforms, Inc. It allows us to measure the effectiveness of our online presence and understand actions visitors take on our website. Meta may use this data to serve relevant advertising on Facebook and Instagram. Data may be transferred to Meta servers in the United States under Standard Contractual Clauses.
These tools are only activated with your prior consent, which you can give or withdraw at any time via our cookie consent banner.
4. Legal Basis for Processing (GDPR Article 6)
We process your personal data on the following legal grounds:
— Consent (Art. 6(1)(a)): For analytics cookies (GA4) and marketing/tracking cookies (Meta Pixel), we rely on your freely given, specific, informed, and unambiguous consent via our cookie consent banner.
— Legitimate interests (Art. 6(1)(f)): For responding to enquiries submitted through our contact form, where our legitimate interest is to handle and respond to business communications directed to us.
Where processing is based on consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
5. How We Use Your Data
We use the data we collect solely for the following purposes: to respond to your enquiry or message submitted through our contact form; to analyse website usage and improve site performance (GA4); and to measure the reach and effectiveness of our online presence (Meta Pixel).
We do not use your personal data for automated decision-making or profiling, and we do not use contact form data for any marketing purposes.
6. Who We Share Your Data With
We do not sell, rent, or trade your personal data to third parties. We share data only with the following service providers, under appropriate data processing agreements: Google LLC (Google Analytics 4) for analytics; Meta Platforms, Inc. (Meta Pixel) for reach and effectiveness measurement; and IT and hosting service providers who support the operation of our website, under confidentiality obligations.
All third parties are required to handle your data in accordance with applicable data protection law and are only permitted to process it for the purposes specified.
7. International Data Transfers
Both Google (GA4) and Meta (Meta Pixel) may process data outside the EU/EEA, including in the United States. These transfers are carried out under Standard Contractual Clauses (SCCs) approved by the European Commission, providing an appropriate level of protection for your personal data.
For more information on how these providers handle your data, please refer to their respective privacy policies: policies.google.com/privacy and privacycenter.fb.com/policy.
8. How Long We Keep Your Data
Contact form data is retained for up to 24 months from the date of receipt, after which it is securely deleted unless an ongoing business relationship exists. GA4 analytics data is retained for 14 months in accordance with Google Analytics default retention settings. Meta Pixel data is processed and retained in accordance with Meta's data retention policies. Cookie consent records are retained for as long as necessary to demonstrate compliance with our consent obligations.
9. Your Rights Under GDPR
As a data subject in the EU/EEA, you have the following rights:
— Right of access: Request a copy of the personal data we hold about you.— Right to rectification: Request correction of inaccurate or incomplete data.— Right to erasure: Request deletion of your personal data, subject to legal obligations.— Right to restriction: Request that we limit the way we use your data.— Right to data portability: Request your data in a structured, machine-readable format.— Right to object: Object to processing based on legitimate interests.— Right to withdraw consent: Withdraw cookie consent at any time via the cookie banner on our website, or contact us directly.
To exercise any of these rights, contact us at info@mattsonsbeds.com. We will respond within 30 days.
You also have the right to lodge a complaint with the Swedish supervisory authority, Integritetsskyddsmyndigheten (IMY), at imy.se, or with the supervisory authority in your country of residence.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no transmission over the internet can be guaranteed to be completely secure.
11. Cookies
We use the following categories of cookies: strictly necessary cookies, which are required for the website to function and do not require your consent; analytics cookies (GA4), which collect anonymised data about website usage and require your consent; and marketing cookies (Meta Pixel), which are used to measure the effectiveness of our online presence and require your consent.
You can manage or withdraw your cookie consent at any time using the cookie preferences tool on our website. You may also control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the site.
12. Children's Privacy
Our website is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will delete it promptly.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, tools, or legal requirements. The date at the top of this document indicates when it was last revised. We encourage you to review this policy periodically.
14. Contact Us
For any questions, concerns, or requests related to this Privacy Policy or your personal data:
Mattsons Beds ABEmail: info@mattsonsbeds.com